Product Design & Creative Direction

I'm driven to design the best digital products & contribute to the startup revolution in Latam.

Say Hello  ———  LI.  DB.
Part of the Founding Team at Rappi. With experience with clients big and small, I specialize in designing your app, website or digital product. — Got a project in mind?
Say Hello ———  LINKEDIN.  DRIBBBLE.
Valiu
USER EXPERIENCE / USER INTERFACE
— Y Combinator
Rappi
USER EXPERIENCE / USER INTERFACE
— Unicorn status
— Services
I'm committed to drive your vision from early sketches to finished design, transforming your platform into a clean and strategic experience. You need a partner that can think through customer experience design in a human-centered and business-centered way.

Branding

Branding helps a company establish its identify. A brand is not just the company’s logo and it involves much more than the name or design. It is the whole personality of the organization. That’s why it is important for the company to choose and promote a brand that represents its business methods and core values.

UX · User Experience

Designing a successful customer experience is essential in today’s market. In this stage, we provide a clear overview of the page structure, layout, information architecture, user flow, functionality, and intended behaviors. This is the skeleton of your product: the structure. I'm a user experience designer focused on creating high-performing products that are well designed and easy to use.

UI · User Interface

UI design is all about how the product's interfaces look. In this stage, the look and feel and styleguide of the product is defined: colors, buttons, fonts and general appearance. This stage is essential so that the entire product interface is attractive and the fundamental elements have a visual hierarchy to guide the user in their navigation. Making your product beautiful is the core of our process.

Prototyping

Prototyping is a simulation or sample version of the final product, which is used for testing prior to launch. The goal of a prototype is to test products before investing time and money into development. It is much cheaper to change a product early in the design process than to make changes after you develop the product. Prototyping allows you to gather feedback from users while you are still planning and designing your product.

— Projects
Creating extraordinary experiences that help brands to reach both minds and hearts of people.
Smartrader
USER EXPERIENCE / USER INTERFACE
Muni
BRANDING / UX / UI
Rappi Growth
USER EXPERIENCE / USER INTERFACE
Q·enta
USER EXPERIENCE / USER INTERFACE
Clevapp
USER EXPERIENCE / USER INTERFACE
Weclin
BRANDING / UX / UI
UI8 - Ads Banners
TEMPLATES / ART DIRECTION
HelloGuru
BRANDING / UX / UI
TrustGrow
BRANDING / UX / UI
Asistensi
USER EXPERIENCE / USER INTERFACE
Elitgon
BRANDING / UX / UI
Rappi Jobs
USER EXPERIENCE / USER INTERFACE
Rappi Partners
USER EXPERIENCE / USER INTERFACE
Valiu Admin
USER EXPERIENCE / USER INTERFACE